Amazon /Audible -
Summer
Campaign

Summer presented an opportunity for Audible to present a larger story about their investment in premium audio storytelling. I worked directly with leadership to build an awareness and engagement campaign that positions Audible as a leading creator of audio storytelling.

The platform “The Stars Are Out This Summer” combined Hollywood glamor with of-the-moment immediacy, reminding listeners that Audible is the place where big stars bring big stories to life.

Audible gives listeners the ability to take their stories with them – from the beach to an evening stroll to the morning commute. Reflecting on this freedom, we deployed the campaign across numerous places and spaces including digital, print, social and retail.