ROSIE GARSCHINA

Audible -
End of Year
360 Global Campaign

Working directly with the in-house marketing team at Audible, I led a 360 campaign to position the brand as the world’s leader in audio storytelling. Our creative captured Audible’s breadth of distinctive stories with bespoke awards meant to articulate each category. Working closely with a talented team of artists, animators and producers we meticulously crafted each element and implemented this global campaign across social, digital and OOH platforms.

A critical part of the process was interpreting how to visualize each group of content. We explored a suite of materials, textures and objects that would depict a decorative award for each category. Our final trophy stand was an abstract interpretation of the Audible chevron symbol.