A critical part of the identity was a catalog of imagery and video that accurately depicts each beloved character’s signature fur. I collaborated closely with the creative team at Sesame, Jim Henson Studios, and cinematographer Christopher Webb to facilitate a live-action shoot focused on capturing this content. The catalog includes 10k photography that will sustain the Sesame brand experience for decades to come.
Working closely with executives at Sesame Street I established a visual language that captures the tactile, sensory experience of Sesame Street and transports audiences into a world filled with beloved characters.
Sesame Street -
Motion Identity
Role –
Creative Director
Agency –
Trollbäck+Company
Press –
Print Magazine
Creative Review
