Collaborating directly with Director Gary Hustwit and his team I directed the opening titles and motion sequences for Rams, the documentary celebrating iconic industrial designer Dieter Rams. We concepted, shot and animated a sequence visually articulating Dieter’s Ten Principles of Good Design. Combining stop-motion sequences, music from Brian Eno and a freshly minted typeface from ABC Dinamo, we were able to demonstrate the true versatility of Dieter’s work.