ROSIE GARSCHINA

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Sesame Street -
Global Motion Identity

Working closely with executives at Sesame Street I established a visual language that captures the tactile, sensory experience of Sesame Street and transports audiences into a world filled with it’s beloved characters. The identity system included toolkits for social and digital templates to help scale and unify creative assets across the globe and inspire internal teams to imagine new possibilities.

We established a motion language that captures the tactile, sensory experiences of Sesame Street and transports audiences into a world filled with beloved characters. Our type animation bounces playfully in, expressing the joy children feel when they interact with Sesame Street.

A critical part of the identity was creating a catalog of content that accurately depicts each character’s signature fur. I collaborated closely with the creative team at Sesame, Jim Henson Studios, and cinematographer Christopher Webb to facilitate a live-action shoot focused on capturing this content.