ROSIE GARSCHINA

CONTACT

TeenNick-
Rebrand

Working with leadership at Paramount, I led a hollistic rebrand of their TeenNick property. Our discovery process included interviews with a diverse set of tweens. We extracted an insight around the awkward tension of being almost an adult and no longer a kid. It was this “in-between” state of transition that defined our creative strategy and the deeply modular kinetic identity.

ROLE
Designer + Creative Director

AGENCY
Trollbäck+Company

RECOGNITION
Brand New / Top Rebrand of the Year
First Round Conference Speaker

I lead a team of writers to craft multiple storylines intended to capture tweens in their natural environment. The treatment included parameters grounded in diversity and imperfection. Burst photography and low frame rates were explored as techniques to reflect a culture obsessed with analog sensibilities.