Audible -
Comedy
Campaign
Audible is home to some of the funniest content on the planet. This 360 campaign for the brand confidently stakes a claim in the genre of comedy by integrating the brand name directly into the tagline. The most laugh-out-loud comedians work with Audible and we wanted them front and center in this campaign. Working with a series of titles and packaging, we created a unifying editorial treatment that delivers front-row access to talent.
Inspired by original storylines, we developed a set of icons that activate and bookend the scripts, helping drive home the comedic power of Bob Odenkirk in a hotdog murder mystery, or Kate McKinnon’s medieval identity crisis.
ROLE
Creative Director
AGENCY
Trollbäck+Company